If you’re reading this article, then I’d like to start by wishing you a warm welcome and thanking you for wanting to know more about Warm & Wild.
For those of you who don’t know me from my previous business venture (Sie Designs), I’m Marta and my passion is designing and creating silk ribbons and textiles using natural dyes derived from flowers and plants. Before launching Warm & Wild, this is exactly what I did over at the now closed Sie Designs, so you may be wondering why I’ve decided to completely rebrand a business that was already up and running.
Well, around a year or so ago I threw myself into the world of entrepreneurship, opening an online shop – the aforementioned Sie Designs – whose main aim was to sell fascinators and handmade headpieces I had created. That’s how it started off, but within two or three months I had become interested in and learned about working with natural dyes. As a result, my business started to take on its current form – an accessories brand which creates textiles using natural dyes.
To be totally honest, I’d be thinking for quite some time about moving away from the Sie Designs name; it’s not an accurate representation of what I do or of the values of my brand, while the website wasn’t the right fit for the business I had created. So I’ve decided that now is the time to take the next step and make my brand more professional. And because I was going to change its image and website, why not change its name too?
Choosing a brand name is far from simple. It has to be easy to remember and versatile, correspond to the values of the brand…and a host of other things on top of that. After giving it plenty of thought, I decided Warm & Wild was the name I was looking for; ‘warm’ represents the warmth and softness of the designs and colours that I create, while ‘Wild’ focuses on the natural side of the brand, with all the dyes that I use coming from nature.
After months of working on the brand’s identity and designing a new website, today is the day that Warm & Wild finally opens its doors to the world. Something that I really love about businesses like mine (small, creative and focused on handcrafts) is the closeness of the communities that support them and that’s why I really wanted to be able to explain the reasons behind the new name and tell you a bit about the rebranding process. But a brand’s image is more than just a name. And to avoid turning this into a never-ending post, I’ll give you more details about the whole process over on Instagram.
While you’re here though, let me tell you a little something just to give you an idea of what I’m talking about. Starting with the logo, which I really don’t think could represent my brand any better.
Look closely and you’ll see that the W begins with a spring of rosemary, one of the plants that I use for dyeing, while the end resembles one of my ribbons. The colour fades moving from left to right, representing the evolution of colour from plant to ribbon. A lot of thought has gone into making every little detail coherent with my brand and ensuring they correspond to the work I do each day.
I also wanted to let you all know that I’ll be sending out Warm & Wild Newsletters much more often, which means subscribers will be first to know about new products in the shop (I’ll mention now that there are already some new additions), as well as receive exclusive discounts. In order to make sure you don’t miss anything, sign up here!
I really hope that you that you’ll find my new venture as exciting as I do and that you’ll have fun seeing how it evolves. I’d also love to hear what you think of the new website and the rebranding in general, so please feel free to leave a comment right here below!
Your opinion REALLY matters to me, I wouldn’t be asking otherwise 🙂
Thanks for coming along for the ride as I embark on this new chapter, I really hope you’re going to enjoy Warm & Wild.